Athletic Spec Campaign

Overview
This spec campaign was designed to showcase athletic apparel in a clean, high-impact studio environment. The goal was to create bold imagery that balances lifestyle attitude with e-commerce clarity.

Creative Direction

  • Minimal Studio Aesthetic: Crisp white seamless backdrop with controlled lighting for a polished, modern look.

  • Product Focused: Sharp details and accurate color representation tailored for online retail.

  • Athlete-Driven Energy: Confident poses and dynamic styling that reflect strength, individuality, and movement.

My Role
As the lead photographer, I directed the models, designed the lighting setup, and executed the full shoot from concept to delivery. The result is a cohesive set of e-commerce-ready images with a refined, athletic tone—optimized for digital storefronts and campaign use.

Nehemiah-Athletic-Edited-1.jpeg
2-Sheney-ATHL-Edits-1.jpg
Aleyah-Nike-Edited-1.jpg
Nehemiah-Athletic-Edited-2.jpeg
2-Sheney-ATHL-Edits-2.jpg
Aleyah-Nike-Edited-2.jpg
Nehemiah-Athletic-Edited-3.jpeg
2-Sheney-ATHL-Edits-3.jpg
Aleyah-Nike-Edited-3.jpg
Nehemiah-Athletic-Edited-4.jpeg
2-Sheney-ATHL-Edits-4.jpg
Aleyah-Nike-Edited-4.jpg
Nehemiah-Athletic-Edited-5.jpeg
2-Sheney-ATHL-Edits-5.jpg
Aleyah-Nike-Edited-5.jpg
Previous

Raquel
Next

Issey Miyake